Jericoacoara: Brazil’s Favorite Beach

Jericoacoara (“Jeri” to locals) was an isolated fishing village until 1994 when the Washington Post unexpectedly named it one of the ten most beautiful beaches in the world.

Not long after, Brazilians themselves voted it the best beach in Brazil—a remarkable compliment.

Although the secret is getting out, Jeri has an excellent chance of preserving its soft-spoken charms.


The surrounding area became a national park in 2002, development is rigidly restricted, and the fishermen aren’t leaving anytime soon.

Jeri is a seaside oasis, backed by high dunes and fringed with coconut palms.

At low tide, the soft golden sand mirrors the dawn.

Dune Buggy Rentals, Fishing and Sandboarding

Throughout the day, you can relax by the shore, race dune buggies to freshwater lagoons, fish with the locals, walk to the natural rock arch at Pedra Furada beach, sand board, or play in the waves.


At dusk, couples climb the high dune west of town—Mirante do Por do Sol—for sunset abraços (hugs).

In the evening, beach restaurants sway to energetic forró and capoeira performances.

Beach Holiday at a Different Pace

The town’s five streets are no more than wide pathways of unpaved sand. Even Havaianas (flip-flops) are optional.

The local prohibition on street illumination means you can still enjoy the stars here.

A natural stone archway, in the rockface of Jericoacoara beach in Brazil

Welcomed Escape from Technology

Many hotel rooms lack clocks, televisions, and telephones. This is a place to decompress and eliminate that wristwatch tan-line.

A surprising percentage of Jeri’s population consists of Europeans.

Many of the best hotels, pousadas, and restaurants are owned or managed by friendly expat Italian and Swiss citizens.

Jeri’s visitors are similarly diverse—Italian, German, Portuguese, Spanish and Dutch can all be heard in passing (the North American constituency still seems to be underrepresented).

local sail boat being pushed out to sea Jericoacora

Jericoacoara Climate

Jericoacoara is a year-round destination, with temperatures varying little from month to month.

Visitors should typically expect lows near 70F and highs near 88F.

The January to March rainy season is more humid, with up to 13 inches of rainfall per month.

New Year’s week and Carnival bring a greater number of visitors, as residents of Sao Paulo and Rio escape their hometowns to relax here.


October through December can be windy, drawing kite surfers from around the globe.

Getting to Jericoacoara

Jericoacoara is located approximately 200 miles northwest of Fortaleza.

The last 25 miles (45 minutes) of the four-hour journey can only be made by off-road vehicles capable of crossing sand.

This distance is protective and cleansing, but if your need for relaxation is urgent, helicopters can be chartered.

Two people on leisure travel watching the sunset at Jericoacoara beach in Brazil

When you travel with LANDED, our team of travel experts and network of local contacts are at your service. We’ll handle the details, freeing you to savor the moments. Call us today at 801.582.2100. Dream big. We’ve got you.

“Spirit of place! It is for this we travel, to surprise its subtlety; and where it is a strong and dominant angel, that place, seen once, abides entire in the memory with all its own accidents, its habits, its breath, its name.”

Alice Meynell


Could not have been more pleased.  This was the trip of a lifetime for our family.  Thank you!

S. Gentry, San Clemente, CA


If you’re planning to travel, go with LANDED. You won’t be disappointed.

H. Sandler, Katy Perry Tour Manager


The whole rhythm of the trip was perfect, and leaving one place for the next worked perfectly. This trip definitely made me want to experience other great spots in South America.

S. Ecenia, Knoxville, TN


The locations were amazing. Your on-the-ground team was fantastic–knowledgeable and accommodating. Beautifully organized.

J. Cormier, New York, NY


The best guide I’ve ever had anywhere in the world. Top notch talent.

T. Hill, Fort Worth, TX


You were a great help in planning–ensuring that I was staying at the right places and enjoying the type of activities we love–and the follow up was incredible.

C. Leavitt , New York, NY


Exactly the bonding and sharing experience we’d hoped for. The rhythm, variety, and tone was spot on. With effective listening skills, you built a good picture of what we wanted–more complicated than “just” luxury. The result was a great trip, one made just for us.

G. Holschuh, Brussels, Belgium


Excellent attention to detail. You listened carefully, asked the right questions, and customized with just the right balance. Superb guides. We felt relaxed and pampered all the way. You’ll plan our next trip.

M. & J. Siegel , New Rochelle, NY


Not a single thing on the itinerary that we would change.  The guides were knowledgeable, friendly, and prompt.  The hotels were beautiful, the food delicious and the pace of the activities was perfect for us.

B. Baltes, E. Rockaway, NY


In short, our trip was amazing. Thanks so much for your constant assistance and thorough planning.

H. Liroff, Minneapolis, MN


The planning, service and execution of the trip was flawless – thank you!

R. Hayek, San Francisco, CA


LANDED was helpful and knowledgeable, making our trip a memorable one.  I will use your services in the future as I continue to explore Central & South America.

A. Reynolds, Tucson, AZ


Your patience with my questions and concerns during the planning stage was remarkable.

W. Sibley, New York, NY


You actually got to know us, which made it possible to know just what we like. You promised the best trip ever and you kept your promise.

B. Furstenberg, Roxbury, NY


Your recommendations were well thought out. We thoroughly enjoyed our honeymoon. Thank you!

C. Venezia, New York, NY


LANDED is the ultimate. You helped us make the most out of a week’s time.

F. Greenberg, New York, NY


We zip-lined, rafted, sailed, and surfed. The contacts were professional and courteous. We don’t want to be back at work. Thank you for all of the work you did to set up this trip.

M. Marrocco, Dallas, TX