Ignacio Masias

LANDED Podcast 031

Ignacio Masias

Born in the Cordillera Blanca region of central Peru, Ignacio Masias is a visionary hotelier, deeply rooted in the landscapes and cultures of the Andes.

His first major project was the early development of his family’s land in Aguas Calientes, where he helped shape what would become the Machu Picchu Pueblo Hotel. That early effort helped define a turning point in Peruvian tourism—elevating the standards for service and immersive experiences.

After studying business and hospitality in the United States and Europe, Ignacio returned to Peru with a clear mission: to reimagine travel through design-forward spaces, storytelling, authentic cultural connection, and environmental stewardship

Since then, “Nacho” has founded a collection of exceptional properties: Atemporal, a stylish urban retreat in Lima; CIRQA, a restored 16th-century monastery in Arequipa; Titilaka, a modern lodge atop a private peninsula on Lake Titicaca; and Puqio, a refined tented camp in the Colca Valley. Each reflects his commitment to understated luxury, cultural resonance, and sustainable travel.

We reunited during a trip to Guatemala, reflecting on his journey, lessons learned, and what’s on his horizon.

“I think creativity is about having no fear, or at least facing it, because many people are creative but they have a fear of being wrong. So when you overcome that fear of being wrong and you don’t care about being wrong and you learn from being wrong, you let loose your creativity and it grows every time you make a mistake.”